Swimmall – reproducing mannequins

At the same time as running Ministry of Swimming my client also has created a second website called “Swimmall” where he is selling both his brand and other brands. As some of his suppliers already supply him with images the shots taken for this site had to fit with a strict standard. Basically each suit had to be shot on a white background with the model in facing in such a way that you saw the front, side and back of the suits. I joked with the models that these were essentially mannequin shots for them as you could easily replace a model with a mannequin and get the same result.


The shoot did not present any real challenges however after I had shot my first model I realised that a little forward thinking would have saved me a lot of processing time. You see Emma was shot in my usual style of hand holding the camera and I was also adjusting the focal length to get what I considered the best shot. This was a big mistake because it meant that I had three images shot from slightly different angles and sizes that I then had to compensate for in post. Not difficult but all adding extra time.

For the rest of the models I shot with the camera mounted on a tripod and left the focal length alone. This meant that no images needed any tweaking in this regard.

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