Tag Archives: design

Chaotic Sunday

Generally speaking when I go to a shoot I have a pretty good idea what I am going to be dealing with. Last Sunday turned out to be the complete opposite to norm.

I have been asked by a model to help out by shooting her in some clothes that had been designed. She arranged the “studio” and I arranged to meet her there. When I arrived there was no sign of her and the studio turned out to be room in a hall. Shortly after the designated time the designers, who turned out to be four third year Massey university fashion students, showed up. As part of their degree they had to design a collection of clothes in the style of a well known designer. In this case it was Andrea Moore.

They had been told that the room we had booked had white walls and wooden floors. The room we were shown into had green walls and a maroon carpet. I had been told that we were shooting in a studio so had left my backdrops at home.

Eventually we managed to secure a better location at the same time as the model showed up.

They had sent the model some mood board images to pass onto me which she had not. Fortunately they had examples on their phones for me to see.

They had a range of outfits and wanted to have simple “look book” images, then some to use as campaign images and then to go outside and shoot more campaign images in the city.

As they wanted bright images for the look book I chose  a simple two light arrangement as shown in the diagram below.


The soft box to camera right is the main light for the subject. The second soft box is there to light up the background. Both lights were set to f7.1.

The idea in a look look is to maintain consistency in the set so that the clothes are the focus. To help with this the camera was sat on a tripod and the model did not move much relative to it.

Example of a Look Book image
Example of a Look Book image

Once we had a good series of images we then moved on the campaign images that were allowed to be a lot more lively. The girls had brought in a number of props and I say the possibility of a fun shot using them.

Toi-Poneke-10 Toi-Poneke-11

We then moved outside. My daughter was assisting me and she noticed that the pattern on the hood of one of the outfit lined up rather neatly with Emily’s face so we took the following image.


Not to far away from the building was a park bench that I thought suited the theme. Toi-Poneke-13We then moved down to Caro Drive to shoot around a pedestrian crossing. I decided to use a little selective colour with this image to make it pop.

Break out of the gray
Break out of the gray

I ended up shooting 360 images in the 3 hour session. These were put up in a gallery for the girls to decide which images they wanted to edit further. They chose around 40 which were delivered to them.

A chaotic start but a good session non the less. To Jess, Amelia, Rosie and Miriam all the best.