Ministry of Swimming

I was always believe that you should be nice to everyone you meet because you never know what their connections are. This was certainly the case when I was approached by the owner of the Ministry of Swimming website to shoot new images of their products.

John was a professional swim coach and Zoe Young was one of his pupils and she had recommended me.

John was looking for new images to be the page headers and profile images on the website. The Ministry of Swimming sold a range of high performance swim gear. He had a specific look in mind and wanted the images to be funky and not at all like you typical swimming shots.

I decided that an urban feel would be the most appropriate and this would be achieved by incorporating graffiti into the images. What made the shooting interesting was that the banner images were intended to be reasonably close so essentially they were to be crops of larger images.

When a tally was done we discovered that there were 48 pages that needed images so a details plan was worked out to get the shots, and a number of models were contacted.

The shoot took place over several weeks and each section of it will be detailed in the blog as they came together.

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