Lucy – Creating a look

Lucy ran a coaching business. She was looking for some images to use in her profile. The images needed to express different aspects of her personality. She described them as being “rock chick” and “flower child”. Fortunately she sent through some sample images from a mood board so I was not completely lost.

I set up the studio in the garage. To give us lots of flexibility, I hung several backdrops over the top of each other. This way, we could quickly swap from one to the other.

Lucy wore all black for the “rock chick” look. We initially shot against a plain background. I had envisaged the final image to be black & white.

However, to give us flexibility I also shot in colour against a very complex background.

For the “flower child” images Lucy got changed into something that screamed 1970’s. Fortunately I had a couple of cloth backdrops that came out of an old studio and also fitted the era.

I had a collection of old records and so we built them into a tower so that they could take part in the shoot.

This was a two light setup however the positions changed. For the Rocker images the main light was positioned camera right and was a large soft box. A beauty dish was positioned camera left to provide some fill.

For the Flower images, the lights stayed in the same position. For these images, the beauty dish was the main light. This give a slightly different look and feel to the images.

Lucy was pleased with the photos.

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